Future Art and Culture
SXSW Online
16th – 20th March 2021
Highlights
Over 500 visits to the ACE Future Art and Culture Booth in the Creative Industries Exhibition
Over 800 SXSW participants favourited our two official panels
Around 300 participants attended each of our six Future Art and Culture panels at UK House
UK House had over 2000 registrations from 64 countries
FAC received extensive international media coverage from Sky News to Rolling Stone
SXSW said: “The Museums and Opera sessions were really visionary and such important conversations to have at SXSW. Theon Cross in VR generated so much coverage.”
Official SXSW Engagement
31,112 SXSW Online Registrants
103 Countries Represented by Attendees
Future Art and Culture SXSW Engagement
ACE Future Art and Culture Exhibition Booth
546 Digital Booth Visits
SXSW Official Panels
Time Machines - Museums and the Future of the Past
519 Registered Attendees Favourites
273 Unique viewers
Exploding Opera - When Opera Meets Immersive Tech
286 Registered Attendees Favourites
175 Unique viewers
Music Showcases
BU/Jazz re:freshed Outernational Showcase
1191 Unique Viewers
Afrofuture Sounds Showcase
996 Unique Viewers
UK House Engagement
2,045 registrations
64 countries were represented
7 hours 2 minutes 25 seconds average time spent
Key Partners: Department of International Trade, Arts Council England/British Underground, Audience of the Future/UKRI, British Council, UK Advertising Export Group
300 average attendance for the six ACE/Future Art and Culture panels British Underground programmed for UK House.
Diversity
Of the 30 FAC participants we estimated 60% female to 40% male participation with 27% Black, Asian and ethnic minorities participation across the delegation.
FAC House Engagement
FAC House Website Analytics: March 1st - March 31st
384 unique visitors
2100 page views
32 Countries
1300 Virtual Theon Cross YouTube views
Press Highlights
Uploadvr
https://uploadvr.com/8-takeaways-sxsw/
“Dream, a show created during the pandemic in 4.5 months, was showcased at SXSW. They used motion capture to integrate the live performers into a magical world that audiences could see, in some cases simultaneously with the real-world performance.”
“Even operas are starting to leverage the power of VR to capture more audience engagement. The “Exploding Opera – When Opera Meets Immersive Tech” session showcased the Royal Opera House’s step into location-based VR.”
Mashable
https://mashable.com/article/sxsw-online-xr-2021-vrchat/?europe=true
“If you think I didn't rock out to tuba player Theon Cross' mocapped jazz performance, you clearly don't know me.”
Sky News
“Abbey Road goes virtual as jazz musician Theon Cross is turned into 3D avatar for SXSW Festival in Texas”
Rolling Stone
https://www.rollingstone.com/music/music-news/theon-cross-sxsw-performance-digital-avatar-1134197/
“The show — which follows similar events like Travis Scott appearing as an avatar in Fortnite, or Lil Nas X performing virtually in Roblox — was produced by British Underground in conjunction with SXSW, with support from Arts Council England’s Future Art and Culture program.”
