top of page
FAC LOGO white.png

UK Immersive Takeover


Tuesday March 15th, 10am - 6pm

Key organisations from the UK’s world-class cultural sector come together to present must-see panel discussions, case-studies and networking events exploring collaboration, thought leadership and future-thinking in the creative industries. The sessions are targeted at professionals working in creative tech, production, policy, funding, film and art and aim to create new global partnerships.

Presented by Arts Council England, British Council, British Underground, UNBOXED: Creativity in the UK, Audience of the Future / UKRI

Meet the hosts and participants of the UK Immersive Takeover for networking drinks and live music from special guests at 4pm. 

RSVP Eventbrite

Immersive Logo Board.png

UK Immersive Takeover Schedule


10am - 11.30am

‘Dream’ Makers: Immersive Performance Futures


Based on A Midsummer Night’s Dream, the Royal Shakespeare Company’s Dream was an experiment into how audiences can experience and interact with live performance remotely using the very latest in motion capture. This session led by the performers reveals the technical processes and tools used to create Dream. The demonstration is followed by a panel discussion about where the latest gaming and theatre technologies are taking live performance. 

‘Behind the Scenes’

James Turnbull, Producer, RSC

Maggie Bain, Actor, RSC

Sarah Perry, Movement Director, RSC



Chair - Professor Andrew Chitty, Challenge Director, Audience of the Future

Sarah Ellis, Director of Digital Development, RSC

Leah Kurta, i2 Media Research

Martin Taylor, Prox & Reverie

12pm - 1.30pm

Citizens of Imagination: Community and multimedia storytelling

Our Place in Space sends us into the stars to find new perspectives on our planet through an epic sculpture trail and interactive AR. About Us is a thrilling multimedia ride through 13.8 billion years of our history. StoryTrails uncovers hidden histories using immersive technology. Martin Green speaks to Oliver Jeffers, Dr Anne-Marie Imafidon and Angela Chan to explore how these creative experiences can give audiences a sense of their place in the world and role in its future.

Chair - Martin Green CBE, Chief Creative Officer, UNBOXED: Creativity in the UK

Dr Anne-Marie Imafidon MBE, About Us, CEO & Co-Founder, Stemettes

Angela Chan, StoryTrails, Head of Inclusion and Doctoral Researcher

Oliver Jeffers, Our Place in Space, Artist / Author

2pm - 3.30pm

Immersive production skills: global perspectives

The immersive economy is already big business and is set for exponential growth. In a fast-changing environment, how do we equip the creative and cultural industries with the skills, knowledge and networks they need to prosper and forge the immersive landscape of the future? Panelists from the UK, Canada and Brazil will share international insights on skills needs and priorities and will explore different approaches to skills development and knowledge exchange.

Chair - Simon Mellor, Deputy Chief Executive, Arts Council England

Professor James Bennett, Director StoryFutures and co-author of the 2020 Skills for Immersive Creation report

Laura Mingail, Program Co-Lead, UK-Canada Immersive Exchange (Canada) 

meriko borogove, Technical Design Director (USA)

Lyara Oliveira, Director of Innovation and Audiovisual Policies at Spcine (Brazil)

4pm - 6pm

UK Immersive Networking Drinks

RSVP Eventbrite

bottom of page