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FUTURE ART AND CULTURE IS AN INTERNATIONAL SHOWCASING INITIATIVE SUPPORTED BY ARTS COUNCIL ENGLAND AND PRODUCED BY BRITISH UNDERGROUND AT SOUTH BY SOUTHWEST.  THE PROJECT FOCUSES ON THE BOUNDARIES OF ART AND TECHNOLOGY THROUGH EXHIBITIONS, PANEL DISCUSSIONS, PARTNERSHIPS AND NETWORKING EVENTS.

BRITISH UNDERGROUND

British Underground curates and produces international showcase and streaming projects for music and the arts. We are an Arts Council England NPO and PRSF Talent Development Partner working across culture from Stormzy to the Royal Shakespeare Company. www.britishunderground.net

ARTS COUNCIL OF ENGLAND

Arts Council England is the national development agency for the arts and culture in England. It invests public money from Government and the National Lottery to support the arts and culture sector and to enable people across the country to enjoy a range of high quality cultural experiences.

www.artscouncil.org.uk

BRITISH COUNCIL

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust. The British Council’s Music team works with over 100 countries to connect British musicians, educators and industry people with their counterparts and audiences around the world, providing opportunities to share knowledge and experience different cultures.

www.britishcouncil.org

AUDIENCE OF THE FUTURE / UKRI

Audience of the Future Live represents world-leading research and development capabilities from the UK government’s two largest investments in the creative industries, the Audience of the Future and Creative Industries Clusters Programmes, delivered by UK Research and Innovation as part of the Industrial Strategy Challenge Fund. A programme of activities showcasing innovation from both programmes will feature at SXSW 2021, with an official event, a showcase video and AotF Live expo booth. Running alongside SXSW, AotF Live also joins the new virtual UK House from UKRI, with many ground-breaking projects to feature across live events, short talks, panels, workshops, exhibitions, experimental music sessions and more, with early-stage immersive projects showcasing in the Immersive Futures Lab.

www.audienceofthefuture.live

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